Interest in Local Wisdom-Based Entrepreneurship among High School Students

Eka Nana Susanti 1 Indonesia
1 Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Pendidikan, Universitas Muhammadiyah Prof Dr Hamka
Link Copied!
Published 2025-12-20
Vol. 5 No. 1 (2025) PAGES 460-475
DOI 10.51574/ijrer.v5i1.4262
Views / Downloads 227 176

Urban entrepreneurship education generally emphasizes generic commercial models that are irrelevant to students' cultural contexts. In Jakarta, Betawi cultural values and the local creative economy are underutilized to nurture entrepreneurial spirit, missing an opportunity to build true and sustainable business interest. This study intends to analyze the effectiveness of a program designed to strengthen entrepreneurial interest based on local wisdom among high school students in Jakarta by integrating Betawi cultural values and local creative economy practices. The research employed a quantitative approach with a quasi-experimental, pretest-posttest control group design. The sample consisted of 120 11th-grade students selected through cluster random sampling across Jakarta. Research instruments included a validated entrepreneurial interest questionnaire, structured observations of learning activities, and performance assessment sheets for local product-based projects. The findings indicated that the experimental group had a much higher level of interest in entrepreneurship than the control group (p < 0.05). The findings reveal that integrating local wisdom enhances material relevance and significantly strengthens students' cultural identity and creativity in developing business ideas. When business concepts connected to their immediate cultural heritage, like Betawi traditions, students demonstrated increased engagement. This study provides an empirical framework for urban "Indigenous Entrepreneurship" in vocational and secondary education. Policymakers and educators should implement curricula based on local potential to increase entrepreneurial temperament and preserve cultural heritage among urban kids.

Susanti, E. N. (2025). Interest in Local Wisdom-Based Entrepreneurship among High School Students. ETDC: Indonesian Journal of Research and Educational Review , 5(1), 460–475. https://doi.org/10.51574/ijrer.v5i1.4262
More Citation Formats
Download Citation

Downloads

Download data is not yet available.
  1. Aboobaker, N., & KA, Z. (2023). Fostering entrepreneurial mindsets: the impact of learning motivation, personal innovativeness, technological self-efficacy, and human capital on entrepreneurial intention. Journal of International Education in Business, 16(3), 312-333. https://doi.org/10.1108/JIEB-10-2022-0071
  2. Agustina, I. H., Ekasari, A. M., Fardani, I., & Hindersah, H. (2020). Local wisdom in the spatial system of the palace, Indonesia. IOP Conference Series: Materials Science and Engineering, 830(2). https://doi.org/10.1088/1757-899X/830/2/022077
  3. Amalia, R. T., & von Korflesch, H. F. (2021). Entrepreneurship education in Indonesian higher education: mapping literature from the Country’s perspective. Entrepreneurship Education, 4(3), 291-333. https://doi.org/10.1007/s41959-021-00053-9
  4. Arfida, H., Gani, A., Susilawati, S., Khaldun, I., & Yusrizal, Y. (2024). Increasing High School Students’ Creativity in Local Wisdom-Based Environmental Studies Through the Project-Based Learning Model. JKPK (Jurnal Kimia Dan Pendidikan Kimia), 9(1), 158. https://doi.org/10.20961/jkpk.v9i1.85224
  5. Aryani, R. (2019). Entrepreneurship Learning Model Based on Local Wisdom for Increasing Student Creative Business. Indonesian Journal of Contemporary Education, 1(1), 24–31. https://doi.org/10.33122/ijoce.v1i1.7
  6. Boldureanu, G., Ionescu, A. M., Bercu, A. M., Bedrule-Grigoruță, M. V., & Boldureanu, D. (2020). Entrepreneurship education through successful entrepreneurial models in higher education institutions. Sustainability, 12(3), 1267. https://doi.org/10.3390/su12031267
  7. Cho, Y., & Brown, C. (2013). Project-based learning in education: Integrating business needs and student learning. European Journal of Training and Development, 37(8), 744–765. https://doi.org/10.1108/EJTD-01-2013-0006
  8. Citrawali, A., & Tjenreng, M. B. Z. (2025). Interaksi antara Pemerintah Provinsi Daerah Khusus Jakarta dan Kearifan Lokal: Menciptakan Harmoni dalam Pembangunan Kota. Jurnal PKM Manajemen Bisnis, 5(1), 167–178. https://doi.org/10.37481/pkmb.v5i1.1240
  9. Dartini, N. P. D. S., Syahputra, A., Zahara, L., Wijaksono, A., & Gombo, M. (2025). Integrating Local Wisdom Values into Educational Management: A Literature Review on Character Development Aspects. Indonesian Journal of Educational Inquiry, 2(1), 42-51. https://ejournal2.undiksha.ac.id/index.php/IJEI/article/view/5100
  10. Engeström, R., & Käyhkö, L. (2021). A critical search for the learning object across school and out-of-school contexts: A case of entrepreneurship education. Journal of the Learning Sciences, 30(3), 401-432. https://doi.org/10.1080/10508406.2021.1908296
  11. Hanafi, I., Marzuki, M., Khikmah, N., & Nugroho, I. (2024). Fostering entrepreneurial spirit: Elevating attitudes through local wisdom-infused project-based learning. Research and Development in Education (RaDEn), 4(2), 1271–1285. https://doi.org/10.22219/raden.v4i2.33234
  12. Hermann, R. R., Bossle, M. B., & Amaral, M. (2022). Lenses on the post-oil economy: Integrating entrepreneurship into sustainability education through problem-based learning. Educational Action Research, 30(3), 480-506. https://doi.org/10.1080/09650792.2020.1823239
  13. Hermawan, M. S., & Delvy, D. (2021). Marginalization and significance of power in accounting; a case study of the betawi tribe society in indonesia. Marko S. Hermawan, Delvy and Tri Hapsari, Marginalization and Significance of Power in Accounting, 1253-1265. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3789509
  14. Iwu, C. G., Muresherwa, G., Nchu, R., & Eresia-Eke, C. E. (2020). University students’ perception of entrepreneurship as a career option. Academia, (20-21), 177-201. https://doi.org/10.26220/aca.3446
  15. Kirkley, W. W. (2017). Cultivating entrepreneurial behaviour: entrepreneurship education in secondary schools. Asia Pacific Journal of Innovation and Entrepreneurship, 11(1), 17-37. https://doi.org/10.1108/APJIE-04-2017-018
  16. Magnuson, R. A., & Good, D. C. (2017). It's More Than Just a Simulation: Deepening and Broadening Student Learning Using a Business Enterprise Simulation as a Platform. Developments in Business Simulation and Experiential Learning, 44.
  17. Mahmudin, T. (2023). The importance of entrepreneurship education in preparing the young generation to face global economic challenges. Journal of Contemporary Administration and Management (ADMAN), 1(3), 187-192. https://doi.org/10.61100/adman.v1i3.78
  18. Motta, V. F., & Galina, S. V. R. (2023). Experiential learning in entrepreneurship education: A systematic literature review. Teaching and Teacher Education, 121, 103919. https://doi.org/10.1016/j.tate.2022.103919
  19. Muttaqin, S. (2025). Art Training as an Effort to Preserve Betawi Cultural Heritage in South Jakarta. Humanexus: Journal of Humanistic and Social Connection Studies, 1(2), 46-56. https://journals.ai-mrc.com/humanexus/article/view/107
  20. Noor, L., & Aditia, E. (2022). The Effectiveness of Implementing Project-Based Learning Models with Studentpreneurs Based on Gusjigang Local Wisdom in Theme V Entrepreneurship Class VI. Uniglobal Journal of Social Sciences and Humanities, 1(1), 47–52. https://doi.org/10.53797/ujssh.v1sp.8.2022
  21. Nur, G. S., Kristanto, G. S., Hardian, J. A. R., & Mandala, N. P. (2025). Actualizing the Local Wisdom of the Betawi Community through the Utilization of Digital Era Technology. Journal of Social Research, 4(11), 2939-2954. https://doi.org/10.55324/josr.v4i10.2820
  22. Patras, Y. E., Juliani, A., Nurhasanah, N., Maksum, A., & Hidayat, R. (2023). A review of culture-based learning at primary level in Indonesia. AL-ISHLAH: Jurnal Pendidikan, 15(3), 3923-3936. https://doi.org/10.35445/alishlah.v15i3.3525
  23. Pal’Ová, D., Vejačka, M., & Kakalejčík, L. (2020). Project-based learning as a tool of enhancing of entrepreneurial attitude of students. Advances in Science, Technology and Engineering Systems, 5(1), 346–354. https://doi.org/10.25046/aj050144
  24. Parihala, Y., Samson, R. A., & Lestari, D. T. (2019). The education of" orang basudara": the development of multicultural education in the higher education of Maluku Indonesian Christian university and its contribution to maintain peace in Maluku. In International Conference on Religion and Public Civilization (ICRPC 2018) (pp. 26-29). Atlantis Press. https://doi.org/10.2991/icrpc-18.2019.6
  25. Purnomo, A. R., Yulianto, B., Mahdiannur, M. A., & Subekti, H. (2023). Embedding Sustainable Development Goals to Support Curriculum Merdeka Using Projects in Biotechnology. International Journal of Learning, Teaching and Educational Research, 22(1), 406–433. https://doi.org/10.26803/ijlter.22.1.23
  26. Reza, F., Rohmah, Z., & Ismail, R. (2024). Dialect shift and cultural dynamism among Betawi community in urban Jakarta in Palang Pintu and Rebut Dandang traditional ceremonies. Cogent Arts & Humanities, 11(1), 2410542. https://doi.org/10.1080/23311983.2024.2410542
  27. Riyanto, R., Ferdhianzah, H. J., & Trilaksono, H. (2024). Culture-Based Education Innovation for Children's Character Building in the Context of Educational Tourism Destinations. AL-ISHLAH: Jurnal Pendidikan, 16(2), 2134-2147. https://doi.org/10.35445/alishlah.v16i2.4861
  28. Rodrigues, A. L. (2023). Entrepreneurship education pedagogical approaches in higher education. Education Sciences, 13(9), 940. https://doi.org/10.3390/educsci13090940
  29. Rupavijetra, P., Nilsook, P., Jitsupa, J., & Hanwong, U. (2022). Career Skills and Entrepreneurship for Students by Collaborative Project-Based Learning Management Model. Journal of Education and Learning, 11(6), 48. https://doi.org/10.5539/jel.v11n6p48
  30. Rusdiyana, R., & Joharudin, M. (2020). Pengembangan Penilaian Autentik dalam Pembelajaran Berbasis Proyek (Bazar) Pada Mata Kuliah Kewirausahaan. Edunomic Jurnal Pendidikan Ekonomi, 8(1), 31. https://doi.org/10.33603/ejpe.v8i1.2839
  31. Sakti, S. A., Endraswara, S., & Rohman, A. (2024). Revitalizing local wisdom within character education through ethnopedagogy apporach: A case study on a preschool in Yogyakarta. Heliyon, 10(10). https://www.cell.com/heliyon/fulltext/S2405-8440(24)07401-2
  32. Samsudin, S. (2024). Entrepreneurship Education Assistance Based on Local Wisdom to Increase Business Interest Among High School Students. Journal of Community Engagement in Economics, 2(1), 46-56. https://doi.org/10.35896/jcee.v2i1.844
  33. Sari, N. E., Wirawan, Y. R., Krisyulimda, R., Maruti, E. S., & Sholeh, B. (2023). Penerapan Project Based Learning dengan Pendekatan Kontekstual untuk Meningkatkan Hasil Belajar Prakarya dan Kewirausahaan. Journal on Education, 5(2), 4130–4135. https://doi.org/10.31004/joe.v5i2.1110
  34. Sarooghi, H., Sunny, S., Hornsby, J., & Fernhaber, S. (2019). Design thinking and entrepreneurship education: Where are we, and what are the possibilities?. Journal of Small Business Management, 57, 78-93. https://doi.org/10.1111/jsbm.12541
  35. Sherly, S., Kisno, K., & KeÅ¡ner, A. (2023). Vocational High School Entrepreneurship Learning Management Model based on Local Wisdom Products. Journal of Innovation in Educational and Cultural Research, 4(4), 644–653. https://doi.org/10.46843/jiecr.v4i4.753
  36. Si, W., Tian, J., Yan, Q., Wang, W., & Zhang, M. (2022). Research on the influence of non-cognitive ability and social support perception on college students’ entrepreneurial intention. International Journal of Environmental Research and Public Health, 19(19), 11981. https://doi.org/10.3390/ijerph191911981
  37. Sukarno, S., Haryati, S., & Amirul, M. A. (2025). Development of a Local Wisdom Based Entrepreneurship Course Model for Pre-Service Science Teachers to Enhance Entrepreneurial Skills. Journal of Natural Science and Integration, 8(2), 285-297. https://ejournal.uin-suska.ac.id/index.php/JNSI/article/view/37966
  38. Suswanto, H., Nidhom, A. M., Dardiri, A., Pratama, A. B. N. R., Smaragdina, A. A., & Asfani, K. (2019). Integrated reality-entrepreneurship project-based learning model to increase the skills of students. World Transactions on Engineering and Technology Education, 17(2), 187–191.
  39. Untari, D. T. (2019). The development strategy of Betawi Eco-Culinary Tourism as a potential business in DKI Jakarta, Indonesia. African Journal of Hospitality, Tourism and Leisure, 8, 1-8.
  40. Yang, S., Li, M., Yue, L., Yu, L., & Li, W. (2022). From farmers’ entrepreneurial motivation to performance—the chain mediating effect of entrepreneurial learning and entrepreneurial ability. Sustainability, 15(1), 726. https://doi.org/10.3390/su15010726
  41. Zajda, J. (2021). Constructivist learning theory and creating effective learning environments. In Globalisation and education reforms: Creating effective learning environments (pp. 35-50). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-71575-5_3

Copyright (c) 2025 Eka Nana Susanti

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Dimension Badge

Downloads

Downloads
Crossmark Badge
Crossmark Badge
Section
Articles
Keywords
Entrepreneurship Education Entrepreneurial Interest High School Students Indigenous Entrepreneurship Local Wisdom