Pemberdayaan UMKM Lokal Melalui Sosialisasi, Pelatihan SEO, dan Google Maps Di Kelurahan Tanjungsari, Surabaya

https://doi.org/10.51574/patikala.v5i2.3775

Authors

  • Marsha Natania Santoso Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Dita Charolina Evangelista Cahyani Arianto
  • Esha Nanda Vebryna
  • Aisa Renata Valencia
  • Augustin Mustika Chairil

Keywords:

MSMEs, Google Maps, Local SEO, Training, Digitalization

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but continue to face major challenges in digitalization, particularly in optimizing online promotional media. Through the Community Service Program (KKN) In Tanjungsari Village, Sukomanunggal District, Surabaya City, a team of students from Universitas Pembangunan Nasional "Veteran" Jawa Timur implemented an empowerment program entitled "Upgrading MSMEs: Understanding SEO and Google Maps to Penetrate the Digital Market." This initiative included outreach, training, and direct assistance in utilizing local Search Engine Optimizatio (SEO) and Google Maps to enhance business visibility. The results of the program showed an increase in digital understanding and skills among MSME actors, marked by a growing number of businesses successfully creating and verifying their Google Maps accounts. This program demonstrates that an educational and participatory approach is effective in driving the digital transformation of local MSMEs and enhancing their competitiveness in the digital market.

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Published

2025-11-03

How to Cite

Santoso, M. N., Arianto, D. C. E. C., Vebryna, E. N., Valencia, A. R., & Chairil, A. M. (2025). Pemberdayaan UMKM Lokal Melalui Sosialisasi, Pelatihan SEO, dan Google Maps Di Kelurahan Tanjungsari, Surabaya. Jurnal Pengabdian Kepada Masyarakat Patikala, 5(2), 3805–3813. https://doi.org/10.51574/patikala.v5i2.3775

Issue

Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA (On Progress)

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Articles

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